Reference for Consultation and Business Development is a Company that aims at being the reference for institutes globally. Knowing that Human Resources are the Prime Investment in every corporate Reference has organized 11 HR Conferences with more than 350 attendants per conference in the MENA Region to raise awareness about Human competence, build greater relationships with HR experts and share experiences.
Reference was established in 2003 and provides services in business development, consultations and training. Reference felt the need for change and has decided to organize it’s 12th HR Conference under the title “Finger Print of Change”.
HR is evolving from operational perspective (Personnel Function) to Business Integration (Talent management).
Human Resource Management is No longer considered as a small Marginalized section in the organizations. Currently HR is the strategic partner in any organization in response to the technology revolutions, fierce competition, scarce resources and extensive pressure due to globalization. The strategic role of HR is to attract, acquire, develop and retain talents from one side and adopt the best practices in the respective organization’s industry from the other side. The relentless pressure from the upper management to continuously increase productivity & optimizing resources put heavy pressure on HR should they wish to achieve the organizational objectives & create a sustainable competitive advantage for the organizations.
Given these situations, Human Resources Management (HRM) should be in continuous communication with senior management.
For HR to gain a seat in the C-Suite (CEO, CO & Upper Management), they must learn how the organization creates wealth and/or adds value; which means to “impact the bottom line”. HR works not only for the HR department but rather for the whole organization thru four basic roles, namely; expertise center, employees’ champion, change agent & strategic partner with line managers.
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